Rent the Runway partners with W Hotels

Dive Brief:

  • Rent the Runway on Thursday announced it has partnered with W Hotels on a “Closet Concierge” service at select hotels, according to a company press release[1]
  • Upon booking a room, guests will be able to choose four styles to rent for $69 and have those items waiting for them in their hotel rooms. Guests can then drop off items at their location’s welcome desk when checking out. 
  • The RTR Closet Concierge service is launching at W Aspen, W South Beach, W Washington, D.C. and W Hollywood.

Dive Insight:

Rent the Runway is taking their clothing rental service on the road. 

The company’s new Rent the Runway Closet Concierge launch is a means of extending services so clients can “pack light, really light.” While guests will have access to Rent the Runway’s Unlimited Closet, selections also will be personalized to each hotel location based on silhouettes, trending colors and the area’s climate. 

“Traveling without luggage has always been my dream,” Jennifer Hyman, co-founder and CEO of Rent the Runway, said in a statement. “[T]ravelers can simply show up and have their dream closet waiting for them in their hotel room.”

The clothing rental company reached unicorn status this past spring[2], but hit some major fulfillment issues[3] this fall, causing the company to temporarily halt operations, pause the acceptance of new subscribers and issue refunds to customers who were impacted. 

The company has been experimenting with partnerships, including with select Nordstrom locations[4] for order pickup and returns, and with coworking firm WeWork through pop-ups and drop boxes[5]. This year, Rent the Runway also collaborated with West Elm[6] to launch a home goods rental service and expanded into children’s apparel[7] by working with 13 designers, including Fendi, Stella McCartney and Little Marc Jacobs.

References

  1. ^ company press release (www.prnewswire.com)
  2. ^ this past spring (www.retaildive.com)
  3. ^ fulfillment issues (www.supplychaindive.com)
  4. ^ Nordstrom locations (www.retaildive.com)
  5. ^ WeWork through pop-ups and drop boxes (www.retaildive.com)
  6. ^ collaborated with West Elm (www.retaildive.com)
  7. ^ into children’s apparel (www.retaildive.com)

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. [email protected] | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.

About Us
We are Internet Investors, Developers, and Franchisers – operating a content network of several thousand sites while federating 100+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $100M in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Contact us to learn how we can help you with your online marketing and/or site maintenance.

Share