New Property Rental Website Launched That Uses Bidding Technology to Boost an Ad’s Search Position
LONDON, ENGLAND, July 08, 2016 /24-7PressRelease/ — A new website has been launched for tenants and Landlords which takes advantage of technology to achieve total transparency with regard to property advertisements – and influence where exactly in a search rank their ads appear. Free to use, BigRooms.net allows Landlords and tenants to bid on their advertisement from just one pence, with the highest bidder achieving premium position in a search. With the app being available for both iPhone and Android platforms, it looks set to revolutionise the way Landlords advertise their properties to find suitable tenants, and tenants find properties and flatmates that meet their exact requirements, for the very best price.
Those familiar with digital marketing will recognise the problems associated with search rankings, with new posts often appearing at the top of a search, pushing older posts further down the list. BigRooms.net offers a unique solution to this predicament by providing Landlords and tenants with an option to enter a bid to push their ad to the top of the search results where they want to be.
When Landlords enter a bid amount, BigRoom’s algorithm shows a projected rank for the ad according to both rent range and locality. So, for example, a property might be 7th for rent range (the amount of rent charged per week on similar properties) and 34th for its locality (similar properties in that geographical area). Placing a bid can raise the property to the top of the rankings and the system will clearly indicate this according to the bid; the top spot goes to the highest bidder.
This transparent way of advertising and bidding for a rank gives property owners a unique advantage. They are able to see how many views their property has had and where their property features among other similar properties. This enables Landlords to judge whether the amount of rental they propose to charge is appropriate. Adjusting their rent could then, in turn, benefit potential tenants. Landlords can choose to email interested parties directly, safely, and securely, through the system.