Introducing Pricebreakers: Priceline Deal Innovation Helps Travelers Book the Highest-Rated Hotels at the Lowest Price

NORWALK, Conn.–(BUSINESS WIRE)–Feb 25, 2020–

When searching for a hotel room, travelers consistently prioritize two features above all: the hotel’s price and the hotel’s quality. Properties with the highest customer scores and the lowest rates are consistently the most popular.

Priceline today introduced Pricebreakers[1], a new platform innovation that algorithmically groups those popular hotels together in order to deliver the lowest possible price.

With Pricebreakers, travelers are shown three similar, highly-rated hotels, listed under a single low price. Every hotel has a customer review score above 7.0. And the price is guaranteed to be sharply discounted, up to half off published rates you can find elsewhere. Travelers are guaranteed to secure a room at one of those three properties, at the price presented. The winning hotel is revealed right after purchase.

“While we’ve always known that price is the top consideration when choosing a hotel, Priceline data also shows that customer review scores have an outsized impact on booking behavior,” said Brett Keller, CEO of Priceline. “Our private database now includes more than 150 million verified customer reviews and robust amenity data which powers our intelligent grouping algorithm. Pricebreakers lets our customers book the best-reviewed hotels at the best price, every time.”

While Pricebreakers is simple to use, the data science behind it is complex. Priceline grouping algorithms analyze billions of data points to identify the three best hotels for each unique customer search. The collection of hotels varies by destination and date, and includes individual traveler preferences as well as market-specific information to identify amenities that are particularly relevant, such as casinos in Las Vegas and free parking in major cities.

Priceline’s algorithms also have built-in flexibility to allow travelers to filter Pricebreaker hotels in real time according to their favorite hotel features. The amenity mix includes free breakfast, free wifi, indoor or outdoor pool, as well as spas, restaurants and fitness centers. Customers can search for pet-friendly hotels with a casino and a business center, or any other combination they prefer. Pricebreakers will then group three hotels that share those amenities under one deeply discounted price.

“We created Pricebreakers to streamline the planning process for Priceline customers,” said Karen Tepper, Vice President of Product and Mobile at Priceline. “With Pricebreakers, you know up front that you’re going to get a well-reviewed hotel at a deep discount. If you also need free breakfast and a bed for your pet poodle, you’ll get that. And you’re going to pay much less than the people in the room next door.”

Pricebreakers is now live on desktop, tablet, and mobile Priceline websites, and will soon be added to the Priceline app on iOS and Android. The very first search will showcase three hotels with excellent customer reviews and a deeply discounted price. To filter hotels by amenities and neighborhoods, travelers can click on the “Create Your Own” tab and choose the hotel features they like best.

About Priceline

Priceline[2], part of Booking Holdings Inc. [NASDAQ: BKNG], is a world leader in travel deals. Priceline offers exclusive discounts on hotels, flights, alternative accommodations, rental cars, cruises and packages. We offer more than a million lodging properties, helping travelers find the right accommodation at the right price. We negotiate great deals every day, and put our best pricing on the Priceline app. Our deep discounts on hotels, flights, rental cars and more are also distributed through our partnership brand, Priceline Partner Network. With free cancellation for many rates, 24-hour customer assistance and the option for both pre-paid and pay upon arrival reservations, Priceline helps millions of travelers be there for the moments that matter. For us, and for our customers, every trip is a big deal.

View source version on businesswire.com:https://www.businesswire.com/news/home/20200225005193/en/[3]

CONTACT: Devon Nagle

Priceline Head of Communications

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA CONNECTICUT

INDUSTRY KEYWORD: TECHNOLOGY AIR TRANSPORT OTHER TRAVEL LODGING DATA MANAGEMENT VACATION TRAVEL CRUISE

SOURCE: Priceline

Copyright Business Wire 2020.

PUB: 02/25/2020 09:01 AM/DISC: 02/25/2020 09:01 AM

http://www.businesswire.com/news/home/20200225005193/en

References

  1. ^ Pricebreakers (cts.businesswire.com)
  2. ^ Priceline (cts.businesswire.com)
  3. ^ https://www.businesswire.com/news/home/20200225005193/en/ (www.businesswire.com)

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. [email protected] | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.

About Us
We are Internet Investors, Developers, and Franchisers – operating a content network of several thousand sites while federating 100+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $100M in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Contact us to learn how we can help you with your online marketing and/or site maintenance.

1 2

Share